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Overture is the world's leader in Pay-For-Performance search on the Internet. The company faciliates about 563 million paid online connections between marketers and their targets each quarter. With offices around the world, Overture's search engine advertising network services 80,000 advertisers who want their message to be displayed to search engine users who search a specific term.

Overture, isn’t a main destination for searching itself, but makes its paid listings available in
affiliate partnerships with other highly frequented portals, ISPs and destination sites. Overture’s advertisers pay only when the listing is clicked on, and affiliates share in the revenues when they add paid listings to their sites.

In just a few years, the Internet has evolved from a tool used by the scientific community for
research and information purposes into a broad-reach mass medium with a variety of uses.

Today, the most common use is e-mail, followed by searching for information, according to the U.S. Department of Commerce. Searching has become so popular that tens of thousands of advertisers, from Bank of America, American Greetings, Dell and Eddie Bauer to small mom-and
pop operations, incorporate Internet search into their marketing programs. Although search marketing is still in its early stages, it is already a $1.5 billion business, according to U.S. Bancorp Piper Jaffray.

In a September 2002 report, the firm stated: “The search market remains one of the fastest-growing segments of the Internet and is clearly the most vibrant area…There is money in search,
and lots of it, which is why almost every portal or destination is shifting its focus to search and the
increased monetization of it.” Many experts believe that the tremendous potential of search marketing will keep it in a rapid growth phase for years, and that the range of products and services will continue to expand.