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Frequently Asked Questions
1. E-Commerce
1.1. What is Web Commerce?
1.2. What is Internet merchant
account?
1.3. Why do I need to accept
credit cards?
1.4. What do I need to accept
credit cards?
1.5. What options are available
for transmitting the credit card information to the processing
center? Which one is more secured?
1.6. What is the difference
between "online" and offline processing?
1.7. What other tools are
available to run an online store?
1.1. What is Web
Commerce?
You can sell goods and services on the internet.
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1.2. What is Internet
merchant account?
Any merchant who wants to accept credit cards,
must have a merchant account with a bank or financial institution.
For Internet commerce and electronic payment where the card
is not present, you must setup an Internet merchant account.
In the US banks can issue several type of credit cards. Discount
rates and sign up terms vary from bank to bank. We recommend
you research their terms and policies to find which bank best
fits with your business plans. It is a good idea to get familiar
with particular issues surrounding internet merchant accounts
before approaching a bank. These are application fees, discount
rates and security deposits, "charge backs" and fraud.
In Canada you need to have one merchant account for each type
of credit card you want to accept. You will need three merchant
accounts from three different institutions, if you want to
accept Visa, MasterCard and American express.
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1.3. Why do I need
to accept credit cards?
If you plan to sell your products and services
over the Internet you need to accept credit cards. You instantly
get access to millions of new customers. According to surveys
internet commerce is increasing by a rate of %60 per year.
With a Credit Card a customer can place an order at your web
site 24 hours a day and 7 days a week. You can process it
instantly or during your normal operating hours. Regardless
of when and how you process it you get instant approval and
the goods or services could be sent to the customer.
There are two options:
- Off Line Terminal Processing and Verification Acceptance.
- "Real Time" On Line Processing and Verification acceptance.
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1.4. What do I
need to accept credit cards?
You need two things to accept credit cards.
First a merchant account with a bank or processing organization,
and second, a software, terminal, or simply a telephone to
transmit the information to processing center.( i.e. your
bank). You may select one of the choices based on what you
sell, how much you sell, your resources and staff and your
budget.
There are also a couple of online real-time credit card processing
gateways. However credit card processing is not done
over the internet.
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1.5. What options
are available for transmitting the credit card information
to the processing center? Which one is more secured?
There are many ways to transmit the information
to your bank. But basically there are three ways:
1- A processing software that is configured with your merchant
account number and terminal ID ( must be registered with your
bank) and a dial up configuration for accessing the bank.
The information are encrypted, however since you are not using
a public media like internet, the security is not a big issue.
2- Online gateway is offered by a couple of companies. Customer
sends the credit card information through a secured server
directly to the processing gateway, it will be transmitted
to the bank by the real time processing system and after obtaining
an approval or decline a message will be sent back to the
customer at the site where originally purchase entered.
3- Telephone Processing is an alternative for the merchants
that do not have a high volume of transactions per months.
They call the processing center, usually a toll free number
and either punch in the credit card information or talk to
a bank customer service and get an approval and an authorization
number. This way they can avoid the high monthly cost and
transaction fees that are involved in the first two methods.
You have to spend more time and sometimes the cost per transaction
will be higher. This solution works well for the merchants
with low monthly volume.
In terms of security, all of the three ways are almost the
same. The security issue arises from some other sources. If
you are using a real-time gateway, your bank has already evaluated
and approved it. You do not worry about how they send the
information that they capture from your site to the bank Whether
you use your own POS terminal, telephone or real-time gateway,
the fraud is possible and you are the only person who is responsible.
The system's ability to detect and prevent fraud are very
good but there is no guarantee. Internet businesses are considered
risky because the card is not swiped, neither the signature
verified, when a purchase is done.
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1.6. What is the
difference between "online" and offline processing?
In most Off Line transactions the credit card
information is entered on an On Line order form. Off Line
transactions can be sent secured or unsecured depending on
the hosts server. We strongly recommend a secure server. The
information is sent to an email or a data base file where
it is retrieved and processed by a terminal or software program
that resides outside of the Internet. Another method is for
your customer to fax you his credit card number. Once the
information is received you punch it in the terminal or software
for the electronic approval.
In "Real Time" On Line processing you do not have to have
your own terminal or software. Transactions are processed
On Line fully Secured and in "Real Time." "Real Time" means
to get nearly instant credit card approval. From your point
of view this process can be fully automated, however the real
processing of the credit card is done out of the internet.
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1.7. What other
tools are available to run an online store?
FastWebServer provides: MivaMerchant 4.x online
storefront, Verisign PayFlow Pro and PayFlow Link Payment
Gateways, Authorize.net Payment Gateway, and a number of secure
transaction services. Check out our e
commerce page for details.
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Revised:
February 27, 2002
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